| Variable | Variable description |
| Sn | Volume of potato sold in the market (kg) |
| Household characteristics | |
| y1 | Age of farmer (Years) |
| y2 | Farmer’s gender (1 = male, 0 = female) |
| y3 | Farmer’s household size |
| y4 | Farmer’s district of operation (Kabale) |
| y5 | Total annual potato harvest (kg) |
| y6 | Potato marketing experience (years) |
| Farmer endowments (Assets) | |
| y7 | Value of farming equipment owned (UGX) |
| y8 | Dummy (1 = possession of a bicycle or motor cycle, 0 = otherwise) |
| y9 | Farmer’s monthly non-farm income (UGX.) |
| Information access | |
| y10 | Distance to nearest potato market (km) |
| y11 | Farmer is a member of a group or cooperative |
| y12 | Transport cost for 100 Kg of potato to market (UGX) |
| y13 | Availability of a village market |